CV Profile No.29171

Experience in the following industries :

• Banking, insurance, finance
• Consumer goods
• Distribution, selling, wholesale
• Social, public and human services
• Telecom

Professional experience

• Consultant: Brand & Content
• Girl Effect
• Since 12.2019
• • Brand Management of Tujibebe Brand • Marketing activity plan development • Creative content development • Radio drama series production management • Digital platforms management i.e. IVR, Website, Facebook & Instagram • Budget Management

• Brand Manager
• Tigo
• 11.2018 - 08.2019
• • Developed and executed Tigo App download campaign • Developed and executed Saizi Yako customized bundle campaign • Developed Tigo Home Internet product campaign • Delivered 300, 000 App downloads during Appana Chezea campaign • Managed 360° Brand campaign development and rollout • Managed creative communication development for print, radio, TV and digital platforms • Managed POS collateral • Managed annual marketing budget

• Consultant: Sales & Marketing
• Marie Stopes Tanzania
• 08.2017 - 07.2018
• • Managed USD $1,000,000 marketing budget • Managed marketing & sales department comprising of 12 employees, 66 sales agents across 3 strategic channels i.e. Outreach, Health Centers and Social Marketing promotion, community engagement open days, free weekend FP service days, satisfied client voucher scheme and youth club promotions • Grew Misoprostol sales from 50000 tablets/month to 120,000 tablets/month vs. target of 100,000 tablets/month i.e. 1,700,000 tablets annual target • Developed 2018 annual sales, marketing and communication plans for outreach, clinics and social marketing channels • Completed commercial viability assessment for social marketing innovation pipeline products i.e. condoms, emergency contraception, combined oral contraceptive pills (OCPs), erectile dysfunction products and medical disposables • Launched contact center launch (2017) achieving optimum capacity within 2 month of contact center launch i.e. over 600 inbound calls per day manned by 4 call center agents through digital marketing channels i.e. Facebook and Instagram promotion paid ads • Grew the adolescent client base as a percentage of total family planning clients from 13% to 18% (2017 vs. 2018) • Supervised of sales agent incentive study to discern factors that affect sales agent motivation and performance

• Marketing Manager
• DKT International
• 07.2014 - 08.2016
• • Managed sales and marketing department comprising of 8 staff • Managed annual marketing budget of USD $ 850,000 • Spearheaded Institution sales (MVAs, condoms, IUCDs, oral contraceptive pills, implants, injectables) to account for over 40% of total organization sales. Client institutions included Ministry of Health & Social Welfare UNFPA, Engender Health, JHpiego, Marie Stopes Tanzania, Pharm Access and corporate clients • Developed DKT Tanzania brand architecture • Developed annual brand marketing and communication plans • Managed of all creative, digital and BTL marketing agencies • Launched Trust brand and chain of specialized family planning clinics campaign. • Launched Bull & Fiesta condoms • Supervised female condom research designed to mine insights on reasons for low uptake and explore marketing communication solutions to drive awareness, consideration, trial and adoption • Supervised country wide sexual habits research (adolescents and adults) designed to uncover insights on sexual behaviors of Tanzanians • Completed grant marketing write-up and funding acquisition of USD $1,200,000 for Sayana Press (self-administration injectable) registration, and marketing rollout

• Brand Manager
• Serengeti Breweries Limited
• 07.2011 - 05.2014
• • Launched iconic Guinness reach for greatness campaign in Tanzania and Guinness Football challenge competition (2012) • Surpassed Guinness annual sales target by 10% i.e. delivering 150000 hectoliters vs. 165000 hectoliters target through aggressive distribution and marketing initiatives (2012) • Launched Senator lager (2012) delivering 480000 hectoliters vs. 420000 hectoliters target (2013) • Managed Kibo Gold lager re-launch campaign “See Life in a Better Light” and Serengeti Premium lager “Win a trip to FIFA World Cup Brazil (2014)” national under the crown consumer promotion • Conceptualized and implemented first digital under the crown beer promotion in Tanzania that allowed for instant prize money payout and real time consumer engagement tracking • Supervised all consumer experiential BTL promotions (beer and spirits) as acting commercial planning and activation manager (July 2013-May 2014) • Completed DIAGEO way of brilliant brand building course for brand managers (September 2011) and DIAGEO way of brilliant brand building course for marketing managers (April 2014)